The Problem with Market Intelligence Today
Market intelligence today comes in a familiar form: a 100-page PDF, expensive, static, and monolithic.
It tries to do everything at once: market size, players, trends, policies, forecasts, whether you need all of it or not. You pay thousands of dollars, wait weeks for delivery, and by the time it lands in your inbox, parts of it are already outdated.
This model made sense in a pre-Internet, pre-AI world. It does not make sense anymore.
Markets today move faster. Problems are more granular. Decisions are more contextual. Yet the dominant format of market intelligence has barely changed.
At Moncho.ai, we believe the future of market intelligence is not bigger reports. It is modularity, through an intelligent infrastructure.
From Monoliths to Lego Bricks
Instead of treating a market as a single, indivisible object, we break it down into its atomic components. We think of these as Lego bricks of intelligence. Rather than buying the whole building, you assemble exactly what you need.
Market Map: Who is here?
Market Size: How big is it?
Value Chain: How does value flow?
Policy and Regulation: What governs it?
Products and Pricing: What is being sold, and at what price?
Experts: Who understands this best?
Each module stands on its own. Together, they can form something powerful, but only when you choose to combine them.
This is not about giving you less. It is about giving you precision.
The Sub-Atomic Unit: Demand
Inspired by the thinking of Sangeet Paul Choudary, we start from a different premise.
Markets should not be treated as finished products to be consumed. They should be treated as infrastructure that enables others to create value.
Sangeet has long argued that the most powerful systems are not those that deliver outcomes directly, but those that expose the right primitives so others can build on top of them. This shift, from product thinking to infrastructure thinking, becomes even more critical in the age of AI.
We apply this lens to market intelligence. Instead of asking, "What is the market?", we ask a more fundamental question: What are the underlying demands and needs that give rise to this market?
Demand is the sub-atomic unit.
When you understand who has a need, how that need is currently served, where friction exists, and how value flows across the ecosystem, markets stop looking like static categories and start behaving like living systems.
Moncho is designed as an intelligence infrastructure. We expose these primitives - demand, value flow, actors, and constraints - so analysts, founders, and operators can assemble their own understanding rather than consuming a one-size-fits-all answer.
Why This Matters Now: The Age of Builders
We are entering a strange moment in history.
On one hand, the AI era brings fear: layoffs, automation, uncertainty, especially for the youth. On the other hand, the number of unsolved problems has never been higher.
Digital systems are reshuffling. Physical infrastructure is strained. Climate, healthcare, supply chains, and education. Everywhere you look, gaps are waiting to be filled.
This is not the age of passive consumption. This is the Age of the Builder.
Builders need clarity. They need to understand where to build, why it matters, and how value actually flows. Moncho exists to equip this new generation of problem solvers with market intelligence that is accessible, modular, and AI-native.
Our goal is simple: to help you become a better problem solver in a world that desperately needs solutions.
Building A Two-Sided Platform
In a way, markets move because of two forces.
Analysts explain the world.
Operators/Entrepreneurs build it.
Most existing platforms are expensive, restrictive, and optimized for a pre-AI workflow built around lists, filters, and exports.
Moncho is different. We are building an open playground where analysts can craft narratives, answer whys, and publish structured intelligence, while entrepreneurs can explore markets, validate ideas, and find clarity, not just raw data.
We do not believe market intelligence is static; with time, it moves. Market opportunities are constantly in flux.
Imagine Moncho shows the market flux. Git repo for markets.
Solving Two Problems First: The Silly and the Complex
In the first year, Moncho is deliberately focused on solving two problems. One looks trivial. The other is extremely hard.
The Silly Problem: Market Maps
We want to build the world's largest and most accessible repository of market maps. Structured and Visual.
Market maps are how people enter a domain. They create orientation, shared language, and discoverability. Despite this, they are massively underutilized and poorly structured today. This is our reach and distribution engine.
The Complex Problem: Market Sizing
Market sizing is where trust and money live.
Founders need numbers they can defend in pitch decks.
Operators need numbers they can plan against.
Analysts need numbers they can stand behind.
This problem is hard, high-stakes, and high-value. This is where Moncho builds depth.
Visualization Is Not Decoration. It Is Intelligence.
Moncho is not a repository of logos. It is not a static collection of organizations, products, or value chains. What we are building is an intelligent layer that lives inside the system.
Every logo placed on a Moncho landscape has meaning. Its position inside a segment matters. The segment it appears in matters. The sector it serves matters. The needs it addresses today, and how those needs are evolving, matter. Its position in the value chain matters.
These relationships are not best understood through tables or spreadsheets. They are best understood visually.
Visualization is not decoration for us. It is how intelligence is expressed, how relationships are revealed, and how users think. Visualization, in this sense, is a function.
AI and Humans: Intelligence Needs Storytellers
AI is exceptional at scraping millions of data points, cleaning messy datasets, and identifying patterns at scale. But meaning does not emerge from data alone.
Homo sapiens is a storytelling animal that thinks in stories rather than in numbers or graphs, and believes that the universe itself works like a story...— Yuval Noah Harari
Most platforms stop at lists and dashboards. What we need instead is relational intelligence: connections, causality, and narrative.
Moncho uses AI to do the heavy lifting, but puts humans back in the driver's seat. We provide the intelligence. You craft the meaning.
This is not about replacing analysts. It is about giving them leverage.
Why Moncho
We are unbundling market intelligence because the world no longer needs monoliths.
We are building modularity because real problems are specific.
We are designing for builders because the future will be shaped by those who act, not those who observe.
Moncho exists to help you see markets clearly, so you can decide where to build next.